Mark Wolfe — Reading Rainbow

Mark Wolfe — RRKIDZ, the home of Reading Rainbow

When the PBS Reading Rainbow TV show ended in 2009 after 26 years on air host LeVar Burton and Mark Wolfe bought the rights so they could continue to encourage today’s kids to read and savor the written word.

With today’s literacy rates dropping fast, Mark is concerned that high school graduates will leave school with fewer skills than todays. And he believes that Reading Rainbow has a compelling role to play in the raising those literacy levels.